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How Important are Instagram Captions?

By 09/06/2020 July 8th, 2020 No Comments

Instagram Captions

An Instagram caption is the text that appears below an image or video on Instagram (IG).

More and more Instagrammers are realising that captions have a significant impact on engagement, organic visibility, and conversions.

Which is why interest in captions has exploded over the last 18 months.

In fact, we’re seeing a cottage industry cropping up around IG captions. For example, there’s a steady increase in the number of people offering instagram caption services. Along with a growth in YouTube videos and blog posts teaching people how to write compelling captions.

Instagram captions are part of the “Platform-Specific Tools and Services” meta trend. Podcast show notes and YouTube captions are other examples of this meta trend in action.

Creating these captions so that their copy writing and message is effective can be hard and repetitive. Although they are what make the conversion rates tick. It’s also a service we offer in our social media packages when we create posts and media for your business (https://trianglecove.co.uk/pricing/).

With how the current online scene is moving ahead due to lockdown and COVID, you’d be silly not to invest in our services.